The Magnetic Profile For Psychologists and Therapists
Build a profile and digital footprint that attracts clients
Many people tell me referrals are down even though more people are looking for private therapy than ever before.
Private practice isn't dead... BUT we do need an online presence that works in 2026.
You need a profile that speaks to your ideal clients AND search engines.
For psychologists and therapists who want more referrals
This is for you if you need more referrals to feel secure in your practice. Whether you're just starting out or you're established but seeing a decline.
You might be:
- Fed up of relying on associate referrals.
- Nervous about depending on one insurance company or one referral stream.
- Worrying that if you drop employed hours, the work will dry up.
- Struggling to explain clearly who you help, why you're the right fit, and what makes your work different.
- Annoyed that your well-crafted website and directory profiles get nothing but crickets.
If that's you, I'll help you create a profile that brings the right clients in by supercharging your online presence beyond just the directory sites.
Why focus on a profile?
Too often, profiles are vague, over-professional, packed with jargon, or so broad that the right clients never quite recognise themselves in them. That leaves you stuck relying on patchy referral sources instead of building a steadier stream of direct enquiries.
These days, having a “digital footprint” is pretty important. Many clients find us online and even if they come to us via word of mouth they are likely to want to look us up online. A strong directory site profile stops the scroll and makes you seem like the obvious choice to the clients that you are best placed to help. A win-win.
One profile - impact all over the internet
When your profile is magnetic, it doen't just describe you. It helps the right client identify themselves, feel understood, and trust that you can help.
Then we use it to teach search engines and AI who you are. A carefully crafted profile can be used as the basis for your own website home and about pages, your social profiles and those annoying little bios you have to fill out all the time. You can even distil it down and use it to introduce yourself at networking events.
Your profile gives you a consistent message to spread wherever you are marketing yourself so is a hugely valuable marketing tool.
One session with one client would more than pay for this offer and will set your business up for a more successful year.
What you'll learn
Inside The Magnetic Profile, I'll walk you through my VVI Framework:
✔ Values:
Know your client group and understand what they really want.
✔ Voice:
Say what they need to hear and link your experience to the stuff clients actually value.
✔ Impact:
Put it into a simple template and use it consistently...everywhere.
Why this works
Using my Values Voice Impact framework, you'll turn your experience, authority, and passion for helping your clients into a profile that shows ideal clients, search engines and AI that you are the best person to help them.
Delivered in 5 simple lessons with supporting emails to keep you moving. I charge £250 + VAT for Power Hours to help people do this work with me live. I've packaged what I've learned from doing it with hundreds of psychologists and therapists into a simple framework you can implement quickly.
If you want my help to build a practice that can replace your full time salary this is the place to start.
You'll receive
✔ 5 focused video lessons.
✔ Supporting emails to keep you on track.
✔ A simple template you can implement in days, not months.
✔ A finished profile you can use across your marketing platforms.
If you're done relying on associate referrals, one insurance company, or hope for your referrals, a really good profile is the first step towards the confidence and financial security that comes from consistent referrals.
What past clients say
“I just want to let you know that I am getting an increase of enquiries after updating my profile. One person referenced that my profile resonated after searching for a counsellor for a while and a few others are using the language I used. Am really pleased so wanted to let you know.”
Rebecca Stambridge, Counsellor
Paula changed the wording on her Psychology Today profile and got her first clients in a new specialism within days. Now she's running a busy practice for her ideal clients, podcasting and developing retreats.
Dr Paula Redmond
“I just wanted to let you know that yesterday was 1 month of being in private practice and I've secured 6 clients. So I'm delighted as that's me fully booked. Thanks SO much for your encouragement and help.”
Dr Sheena Kumar, Counselling Psychologist
What if...
"I'm still not 100% sure on my specialism."
"I'm not good at marketing."
"I don't want to sound salesy."
"Can't AI do this?"
You do not need a perfect brand, a huge audience, or hours of content creation to attract clients to your practice. You do need an online profile that helps people and search engines understand who you help, why you are the best person for the job, and what working with you could change for them.
